Pratham - Product Strategist
We adapt our delivery to the way your work,
whether as an external provider.
We are the best digital marketing experts in the world
Optycore vision in digital marketing is to revolutionize the way businesses connect with their target audiences in the digital landscape. We aspire to be at the forefront of innovation, continually pushing the boundaries of what is possible in the ever-evolving digital realm.
In a rapidly changing digital world, we see ourselves as pioneers, constantly adapting to emerging trends and platforms. Our goal is to be a trusted partner, guiding businesses towards sustainable growth and success through strategic digital marketing initiatives.
Our Mission Statement
Optycore mission in the realm of digital marketing is to empower businesses of all sizes to achieve their full online potential. We are committed to providing tailored strategies and cutting-edge solutions that drive growth, build brand authority, and foster lasting connections with their target audiences.
Optycore values in digital marketing form the cornerstone of our approach, guiding every action we take and every decision we make.
First and foremost, integrity is paramount to us. We are committed to honesty and transparency in all our dealings, ensuring our clients can trust us implicitly.
From College Friends to Entrepreneurs: The Optycore Journey
A Shared Vision
It all started in 2013 at AKTU, We two friends, Pratham and Jeff, crossed paths as we embarked on our B.Tech journey in IT. We shared passion for technology and innovation sparked a connection that would later become the foundation of our entrepreneurial adventure. Little did we know that our college years would lay the groundwork for a successful business venture.
The Path to Expertise
During our college years, we (Pratham and Jeff) were not just focused on academics but were also eager to learn and apply new skills. We dived into the world of web design, development, and digital marketing, absorbing as much knowledge as we could. Our dedication didn’t stop at the classroom; we took on various jobs, each role contributing to our technical expertise and business acumen. We worked diligently as Business Development Managers, gaining hands-on experience and understanding the nuances of the industry.
The Birth of Optycore
After years of learning, experimenting, and refining our skills, we decided it was time to turn our vision into reality. In 2019, we founded Optycore, a web design and development company with a twist. Optycore wasn’t just about creating stunning websites; it aimed to provide end-to-end digital marketing solutions, helping businesses not only establish an online presence but also thrive in the digital landscape.
Starting Small, Dreaming Big
With a clear vision and a passion for excellence, we embarked on our entrepreneurial journey. We decided to start small, working out of our home instead of renting an office. This decision was driven by our commitment to keeping overheads low and investing our resources into building a solid foundation for Optycore. Our initial team comprised around 12 dedicated professionals, each bringing our unique skills and enthusiasm to the table.
The Future Looks Bright
Though Optycore is in its early stages, the future holds immense promise. we are determined to see our venture grow and flourish. Our goal is to scale the business, expand our team, and continue delivering top-notch web design and digital marketing services to clients across various industries.
The journey from college friends to successful entrepreneurs is a testament to our vision, hard work, and dedication. As Optycore continues to evolve, we remain committed to our core values and are excited about the opportunities that lie ahead. Our story is just beginning, and we are ready to make a mark in the world of digital marketing and web development.